They are the family at the centre of more Entertainment news than the Royal family. In fact, they are the Royals of Hollywood – or to be specific, Calabasas, California. And they built their empire through a series of business savvy, strategic business decisions and controlled news streams. But how exactly did they do it and do they deserve more credit?
Here are 4 reasons why the Calabasas family are so darn media smart.
- Controlled news messages
Each time there is a proposal, wedding announcement, new baby or even a new business venture, the news is broadcasted via one of their now numerous businesses – their TV show Keeping up with the Kardashians which is in its 11th season, their clothing lines or their individual social media accounts. They give themselves the scoop, before it hits mainstream news. Fans, media and the public are kept on tenterhooks until the news is released on their own channels. Last month the Kardashians released a series of individual mobile apps, one for each sibling, each designed and tailored with content and branded individually to each Kardashian girl. How was the app launch announced and promoted? Via the TV show and individual accounts, all cleverly cross promoted.
Khloe just announced her own TV talk show, Kocktails with Khloe. Kourtney, Khloe and Kim launched their Dash stores years ago, the youngest girls – Kendall and Kylie have their own fashion label with Forever New and Kim nearly broke the App store when she announced Kimoji – her own Emoji icons. They are involved in multiple show spin offs – Kourtney and Khloe take Miami and I am Cait with Caitlin Jenner, there are the nightclub appearances and Kim even has her own App game.
This year each Kardashian female released their own digital news hub, with regular tailored subscription content.
4. We can relate
No matter how rich they are, we can all relate to that sibling rivalry, sisterly fights, being embarrassed by your parents and even setting each other up on dates or simply telling each other when they are being losers.
They have built a $65million brand empire on a business model that no one else has yet mastered, as much as they are mocked by the high-brow of society, the Kardashians have shown that they have more business sense than people give them credit for. And they did it their way – the K Way.