Why the Kardashians have more business sense than you think

They are the family at the centre of more Entertainment news than the Royal family. In fact, they are the Royals of Hollywood – or to be specific, Calabasas, California. And they built their empire through a series of business savvy, strategic business decisions and controlled news streams. But how exactly did they do it and do they deserve more credit?

Here are 4 reasons why the Calabasas family are so darn media smart.

kardashians
Source: http://girlshideout.com/wp-content/uploads/2015/12/kardashians.jpg

  1. Controlled news messages

Each time there is a proposal, wedding announcement, new baby or even a new business venture, the news is broadcasted via one of their now numerous businesses – their TV show Keeping up with the Kardashians which is in its 11th season, their clothing lines or their individual social media accounts. They give themselves the scoop, before it hits mainstream news. Fans, media and the public are kept on tenterhooks until the news is released on their own channels. Last month the Kardashians released a series of individual mobile apps, one for each sibling, each designed and tailored with content and branded individually to each Kardashian girl. How was the app launch announced and promoted? Via the TV show and individual accounts, all cleverly cross promoted.

2. Diversifying

Khloe just announced her own TV talk show, Kocktails with Khloe. Kourtney, Khloe and Kim launched their Dash stores years ago, the youngest girls – Kendall and Kylie have their own fashion label with Forever New and Kim nearly broke the App store when she announced Kimoji – her own Emoji icons. They are involved in multiple show spin offs – Kourtney and Khloe take Miami and I am Cait with Caitlin Jenner, there are the nightclub appearances and Kim even has her own App game.

kardashian-app-launchSource: http://www.mirror.co.uk/3am/celebrity-news/kardashian-jenner-family-divided-after-6458532

3. Innovation

This year each Kardashian female released their own digital news hub, with regular tailored subscription content.

4. We can relate

No matter how rich they are, we can all relate to that sibling rivalry, sisterly fights, being embarrassed by your parents and even setting each other up on dates or simply telling each other when they are being losers.

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Source: http://giphy.com/search/keeping-up-with-the-kardashian

They have built a $65million brand empire on a business model that no one else has yet mastered, as much as they are mocked by the high-brow of society, the Kardashians have shown that they have more business sense than people give them credit for. And they did it their way – the K Way.

 

 

Facebook Paper – is this Facebook’s next big thing?

Facebook’s announced it is releasing a new  mobile app that will allow users to view news feeds in a newspaper layout.

Stories will appear in full screen format – and without ads, distraction free.

Posts and photos will be split into sections including Headlines, Sport and even Cute – just in case you wanted somewhere to post all those ‘animals in fancy dress’ pics.

The free app will be available to download from Monday 3rd February 2014.

[Infographic] How to increase Facebook followers

Want to increase your Facebook followers?

This interesting infographic by KISSmetrics points out how the types of content you post on Facebook can boost the number of followers to your page.

Some interesting points:

  • The number of times that you post to your Facebook page each week can lead to a 71% increase in followers.
  • Shorter posts generate higher engagement
  • Photos generate 53% more Likes

Check out the full infographic below.