Digital Marketing · iPad

Another iPad stampede

Another iPad unveiling and another run out of stock. It has been four days since the announcement of the new iPad or ‘iPad 3’ as we prefer to call it, and already has the waiting period been extended due to unprecedented demand.

As someone who still owns and loves the original iPad I have had to endure the mockings of iPad 2 owners for more than 12 months due to continually using ‘outdated technology’ – I am not embarrased to admit I will be among those who will place an order for the new model – if only to access the faster process, and more lightweight design. I don’t really need another gadget with a camera considering I have two digital cameras and an iPhone 4, but my iPad 1 is getting sluggish and running fast out of space – I will be excitedly awaiting the ‘new’ iPad – if only Apple could ensure that their ability to wind up feverish excitement was matched by their supply chain.


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