An insightful article by Matt Wesson outlines the dilemma that every Marketer faces. How to prove to their CMO that their slice of the budget was being used effectively.
Infographic from Pardot
What are your thoughts? Should any other statistics be included?
OK I am biased – as an Apple fangirl, I am content with my ecosystem involving all iGadgets – although I don’t own a mac….yet. Here are my thoughts on why Apple users are misunderstood by Android users.
Simplicity
Jobs’ mantra of “Simplicity is the ultimate sophistication” was the driving force behind Apple’s products. Even if you have never picked up an iPhone, the ios is so intuitivite that most pick it up and start using the phone, SMS and apps within minutes. Out of the box Apple products come with little or no instruction manual – because they don’t need it.
Loyalty
Each time Apple releases a new operating system, the adoption rate or number of users that update their phones, far outstrips that of Android.
App popularity
According to the infographic below, for every $1 spent on the Google Play App store, $2.45 is spent on the Apple App store. On the other hand, Google is catching up with more than 800,000 apps available as of March 2013, compared to 840,000 Apple apps.
Just when all the Tolkien fans thought they had had their fill of The Hobbit, Google provides fans with a chance to travel through different locations from The Hobbit in the form of an interactive map.
The map can be views on smartphone, tablet or PC. Users can journey through Rivendell, Trollshaws and Dol Guldur with more locations to be made available in the future.
Check it out here.
antonina.com.au 