Hashtags now work the way they were meant to on Facebook

Hashtags have arrived on Facebook.

As mentioned on The Social Media Hat, Facebook recently made an announcement that they will be rolling out the feature to users in the coming weeks. Up until now hashtags appeared as plain text in Facebook and were not able to be used to group search results by keyword or topic.

Hashtags now work the way they were meant to. Enter hashtags in the search bar
Hashtags now work the way they were meant to. Enter hashtags in the search bar

What this means

When you type a search by keyword or hashtag (for example #stateoforigin) in the Search bar in Facebook it groups together all the public posts from Facebook Pages and Profiles into one search listing – you need to make sure the hashtag already exists, so once you see someone use a hashtag you can click on it or type a new search. You can also find hashtags that are trending on Twitter or Google +.

What about my private posts, will they show up when someone searches using a hashtag?

In short no. Any posts that you set to private or viewable only by your Friends, will continue to be only viewable by your network. Only Public posts will appear when someone you don’t know searches on Facebook using a hashtag.

Try it today and see how it helps you find out what fellow Facebook users think about a particular topic or event.


City of Lights – Vivid Sydney uses Facebook and Instagram to woo crowds

Vivid Sydney is an annual light festival which transforms iconic Sydney landmarks into illuminated pieces of art for two weeks each year. Think of a trippy architect being let loose in the city with light installations.

Sydney Opera House during Vivid Light Festival 2013.
Sydney Opera House during Vivid Light Festival 2013.

Over the last five years the festival has flourished to the point where crowds are so thick, Vivid’s Facebook page issues notices to Fans so they can avoid peak periods. And this is largely due to its use of Social Media.

Vivid has done a fabulous job of using social media to showcase the city light show. The public and both amateur and professional photographers are encouraged to  post their pictures on Instagram using #vivid and #vividsydney as well as the Vivid’s Facebook page. By encouraging Fans to share pics to the Vivid Facebook page and their own social network, the level of engagement and reach is very high. The Facebook page currently has more than 140,000 Fans and a Klout score of 66.

One light projection has a touch screen which allows you to choose your own architectural light design. My attempt below shows how fluro you can get within the 2 min timeframe.

Cadmans Cottage during Vivid Sydney.
Cadmans Cottage during Vivid Sydney.

Check out more pics at http://www.facebook.com/vividsydney

What do you think of Vivid’s use of Social Media to promote the festival? Does your city have something similar?

Facebook Images Cheat Sheet for Marketers

Managing images and photos for your company social media channels can be tricky at times. Each channel has its own set of dimensions and rules and keeping up with them can be time-consuming.

Facebook recently changed the rules for Page Admins making it easier for marketers to utilise their company cover image so that it includes up to 20% text – making it a powerful tool for promotion of your next marketing campaign or product release.

LUCIO DIAS RIBEIRO  of Marketing Easy has posted a useful infographic with all the image sizes/dimensions for different types of Facebook posts. It was created by the Online Circle Digital Creative Team.

Check it out below and here.
Facebook Sizes and Dimensions Cheat Sheet 2013
Facebook Sizes and Dimensions Cheat Sheet 2013