Facebook Paper – is this Facebook’s next big thing?

Facebook’s announced it is releasing a new  mobile app that will allow users to view news feeds in a newspaper layout.

Stories will appear in full screen format – and without ads, distraction free.

Posts and photos will be split into sections including Headlines, Sport and even Cute – just in case you wanted somewhere to post all those ‘animals in fancy dress’ pics.

The free app will be available to download from Monday 3rd February 2014.

The statistic every marketer should focus on when presenting to their CMO

An insightful article by Matt Wesson outlines the dilemma that every Marketer faces. How to prove to their CMO that their slice of the budget was being used effectively.

Infographic from Pardot

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What are your thoughts? Should any other statistics be included?

Facebook Images Cheat Sheet for Marketers

Managing images and photos for your company social media channels can be tricky at times. Each channel has its own set of dimensions and rules and keeping up with them can be time-consuming.

Facebook recently changed the rules for Page Admins making it easier for marketers to utilise their company cover image so that it includes up to 20% text – making it a powerful tool for promotion of your next marketing campaign or product release.

LUCIO DIAS RIBEIRO  of Marketing Easy has posted a useful infographic with all the image sizes/dimensions for different types of Facebook posts. It was created by the Online Circle Digital Creative Team.

Check it out below and here.
Facebook Sizes and Dimensions Cheat Sheet 2013
Facebook Sizes and Dimensions Cheat Sheet 2013