How social media can bring our footy stars closer than ever

You can be connected to your favourite sports team both at the game and online. Using social media is becoming more and more important to raising a rugby league players profile Рalthough it does come with risks,  recent news stories featuring players indiscretions displayed online are becoming more and more common.

However there are many positives.

Lets look at they ways in which social media helps our footy stars.

  1. Building the brand of each player helps get them much-needed exposure. Let’s face it, being a rugby league player at the highest level can bring 10-15 years shelf life. During that time sponsorship can bring additional income, and social media can raise a players profile -both in positive and negative ways.
  2. Many players have their own Twitter profile which provides followers with up to date news feed on their training and social outings between games. You no longer need to wait for game day to see your favourite player – a continuous stream of pictures and posts are available for you to read anytime you like.
  3. Preparation for post-footy life. Social media brings out a players personality. Those that are well suited for commentary or regular media spots are more likely to also shine online – having a social media profile can help get players these kind of roles once they hang up their boots for good. Nothing like preparing for retirement.
  4. Fan posts can make or break you. Players that are attentive with fans, take time to stop, take photos and sign autographs, will have their good deeds spread via social. Conversely irritated fans use social media to air their grievances if players are not performing, leave for other clubs, or worse still, as a means to bully or post harsh  comments.
  5. Many clubs including Canterbury Bulldogs, use social media to connect with fans and provide live score updates during each game, and to raise the profile of community work and fan initiatives.
Ben Barba experiences alleged racial slur via social media – photo courtesy of smh.com.au

How do you think social media is helping bring our footy stars close to fans?

If Social Media was like Games of Thrones it would look like this

In the cult TV Show Game of Thrones the Iron Throne is up for grabs, leading to five competing clans or families to fight for the right to rule it all. The social media landscape is the same – except with less incest and bloodshed. Sort of.

This clever infographic from HootSuite gives a historical snapshot of how recent events between all the social media giants including YouTube, Facebook, Twitter, LinkedIn and Pinterest would look if it occurred within the Game of Thrones landscape.

Thankfully there is no Joffrey in sight.

Joffrey - Game of Thrones Image credit - Game of Thrones Wikia.
Joffrey – Game of Thrones
Image credit – Game of Thrones Wikia.

Full article is here.

How HootSuite can help you become a Social Media guru

HootSuite allows you to manage all your social media channels in one dashboard. It saves time and increases productivity, and is simple to use.

How can HootSuite help you become a Social Media guru?

20130514-000143.jpg

1. Remember one login and save time.
No more signing in and out of each social network. With Hootsuite, once you do the initial connection between it and each of your networks (Twitter, Facebook, LinkedIn, YouTube) you can then simply sign in to HootSuite to post messages to all networks with a click of a button.

2. Analytics.
HootSuite can show you the most clicked tweets during a set period of time, you can also find out what platforms followers used, sentiments and dozens of other statistics across your networks. Reports can be customized to include your logo and scheduled so you can really impress the boss.

20130514-000420.jpg
Image source: http://media.hootsuite.com/media-kit/screen-shots/general/

3. Don’t want to hang around? Schedule your posts.
New feature called Auto schedule is now available which determines when the most effective time of day is to post and does the scheduling for you.

4. At a glance. The power of the dashboard.
Allowing you to see a stream of your mentions, what your followers are posting, messages and drilling down by adding custom streams of, say, a particular Twitter user that you would like to keep a close eye on is invaluable to any digital marketer. And it’s all on one dashboard screen. What’s more you can click on a follower or search for users to see their sample tweets, bio and Klout score.

Hootsuite is also available as iPhone or Android apps so you can use it on the run.

A new service is HootSuite University, Pro users get access to a series of the latest in social media education, delivered in short 20min webinars.