Facebook Paper – is this Facebook’s next big thing?

Facebook’s announced it is releasing a new  mobile app that will allow users to view news feeds in a newspaper layout.

Stories will appear in full screen format – and without ads, distraction free.

Posts and photos will be split into sections including Headlines, Sport and even Cute – just in case you wanted somewhere to post all those ‘animals in fancy dress’ pics.

The free app will be available to download from Monday 3rd February 2014.

The statistic every marketer should focus on when presenting to their CMO

An insightful article by Matt Wesson outlines the dilemma that every Marketer faces. How to prove to their CMO that their slice of the budget was being used effectively.

Infographic from Pardot

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What are your thoughts? Should any other statistics be included?

Nerd alert: Google maps takes on the world of Tolkien

English: Dol Guldur, fortress of the Dark Lord...
English: Dol Guldur, fortress of the Dark Lord Sauron. Česky: Dol Guldur, pevnost Temného pána Saurona. (Photo credit: Wikipedia)

Just when all the Tolkien fans thought they had had their fill of The Hobbit, Google provides fans with a chance to travel through different locations from The Hobbit in the form of an interactive map.

The map can be views on smartphone, tablet or PC. Users can journey through Rivendell, Trollshaws and Dol Guldur with more locations to be made available in the future.

Check it out here.

From inside on of the hobbit holes, on locatio...
From inside on of the hobbit holes, on location at the Hobbiton set, as used in the Lord of the Rings films. (Photo credit: Wikipedia)