For a small business to thrive online, customers need to be aware that you exist. You may have a company website with the right keywords, fresh content and all the SEO optimization present, but that will only get you so far.

As consumers, we want brands to come to us, we no longer need to visit a company website for company news, brands are on Facebook, and for the 11.7million Facebook users in Australia, the majority use Facebook to get news from their favourite brands.

Nowadays customers are not only doing all their holiday research and bookings online, but they also use referrals by friends in their social network as a way to determine which accommodation they choose. Include testimonials by past guests on your website and in your Facebook posts. Post updated photos of your holiday rental and surrounding areas, particularly in the summer months when you can show them off!

Holiday rentals are using Facebook Pages to stay in the minds of past and future guests. Post content about that local events such as markets or festivals and give special ‘Facebook only’ discounts during off peak periods.

By setting up a Facebook page for your small business you are also directing more traffic back to your website where customers can complete the transaction or find out more info.

How are you using Facebook to promote your holiday rental?